Well over half of the adult population uses social media and the number continues to increase. When it comes to your business, social media can be a great way of reaching new customers and engaging existing ones for very little cost, but only if you think about them in terms of what you can give as opposed to what you can take. For example if you join a forum and immediately start promoting your products and services you’ll quickly come unstuck. Open a Twitter account and spout forth about how wonderful your business is and you’ll attract a following who could comfortably hold their annual get together in a Mini, an original one!
If you want to make the most of the time and energy you invest in your social media, you need to have a content marketing strategy.