Your brand cannot be liked if it cannot be seen. It cannot be seen if it doesn’t stand out. Creating valuable connections and getting the conversations going is what sets you apart, making you one with your audience, at the same time.
Social Media Management is the act of monitoring and participating in social conversations across platforms.
The easiest way to view social media management is to consider that it includes 3 major social media disciplines: social listening, social analytics and social engagement. Social listening is when you gather everything that is being said about your brand. Social analytics help you understand all the social media chatter and relate it to possible business changes. Social engagement is the act of interacting, usually 1-on-1 but occasionally at scale, with customers over social channels. Most business take on social engagement to close the loop with customers on their issues.
Well over half of the adult population uses social media and the number continues to increase. When it comes to your business, social media can be a great way of reaching new customers and engaging existing ones for very little cost, but only if you think about them in terms of what you can give as opposed to what you can take. For example if you join a forum and immediately start promoting your products and services you’ll quickly come unstuck. Open a Twitter account and spout forth about how wonderful your business is and you’ll attract a following who could comfortably hold their annual get together in a Mini, an original one!
If you want to make the most of the time and energy you invest in your social media, you need to have a content marketing strategy.
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