Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and tougher, Creative Agencies continue to thrive.
A lot of times, Creative Agencies get overlooked by its other more popular counterparts. One good example of this is the Digital Agency. The rise of online advertising has made Digital Agencies one of the most sought after service by advertisers. This creates a lot of confusion amongst advertisers on what type of agency they should use for their campaigns.
So what are the key differences between a Creative Agency and a Digital Agency? Before we answer this question, let us define the two agencies first.
What is the definition of a Creative Agency?
According to Playground Inc, Creative Agencies focus on design and often use outside partners like ad marketing consultants to fully deploy their work.
Most of the time, Creative Agencies offer print design services. Good Creative Agencies are typically “branding experts” and great at marketing and product design. Specifically, they are known for designing great logos, letterheads, business cards, and achieving a cohesive overall branding feel.
Toronto agency Smith Roberts wanted to rebrand their company in 2013. What they envisioned in the rebirth of the agency is a name and feel that will touch upon the traditional values of Toronto’s Distillery District where the company is situated. But they also wanted a name that will embody the company’s commitment to helping their client’s grow. In the end, they settled for Corktown Seed Co. A quick look at their branding already tells you that the company nailed what they wanted with a minimalist and modern retro vibe to their collaterals. Check out the photo below.
Company structure wise, Creative Agencies focus more on the creative team instead of marketing strategy. Large Creative Agencies are often filled with Creative Directors and graphic designers. Firms like Bruce Mau Design is a very good example of a big Creative Agency, just by checking out their personnel page, you will see how much they emphasize on creative talent.
What is the definition of a Digital Agency?
According to Upanup, a Digital Agency is defined as a company that gives the creative, strategic, and technical development of screen-based products and services. A full digital agency can offer clients search engine marketing, online advertising, web design and development, and e-commerce consulting.
Importance of a Full Digital Agency
Why is it important to know what a full digital agency is? Because digital agencies that do not provide full-service functions as consultants and outsources the production part. Not that this is necessarily a bad thing as some good agencies use this model. However, it would highly depend if you want to work with an agency that focuses on consultancy and outsources the rest or a company that does everything in-house.
A lot of advertisers and companies are slowly putting more focus on online advertising nowadays. And they have very good reason to do so. Just look at these statistics taken from Smart Insights.
- Instagram’s community has over 600 million users
- Snapchat has over 150 million daily users since December 2016
- Over 500 million tweets are sent each day
While those social media stats are definitely eye-popping, keep in mind that those sites do not even have the largest database of users. That honour belongs to Facebook, which has over 1.86 Billion users online. Thinking twice about email marketing? Well, Email is not Dead, you will be missing out on over 2.586 billion email users worldwide. And what about those silly videos? According to Banner Snack, 76% of businesses who use video believe that it provides a good ROI.
To drive the point even further, an annual survey by ComScore has stated that in 2016, a whopping 51% of shoppers prefer to do their shopping online. From the looks of the trend, this number will just keep going up.
This is why advertisers are turning to Digital Agencies for help when it comes to their marketing strategies. Not only does digital advertising give you the biggest audience, it is also cost effective, statistics-based, and audience targeted. If you are looking for an example of a full-service Digital Agency, look no further and visit our list of services.
So why do you still need a Creative Agency? Well, there are still some compelling reasons to do so. The next part of this article will tackle just that.
Benefits of Creative Agency
Creative Agencies are still king when it comes to design. These companies focus on creating the best designs for your brand and they will still do wonders for your campaign. Creating visual content is still a huge priority for business to consumer companies.
According to Adobe, design-driven companies are still leading the way for over ten years now. The companies that focus on creativity enjoy 1.5 times market share than those that do not. There is a good reason why the CEO of Nike is a designer – despite other forms of advertising popping out, people still value design and creativity.
Which is better?
It is true that using a Digital Agency makes the most sense for your money. The sheer volume of users as well as it’s cost effectiveness makes it really a tough choice to beat. However, design is very important too when it comes to your campaigns. A good design will boost your promotion’s effectivity as well as polish your branding further. If you can spare some cash, having a great Creative Agency work with an amazing Digital Agency may just be the best combination for your company.
By Daniel Heerkens