The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as […]
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Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their […]
Design has been at the forefront of advertising for as long as the latter has been in existence. Whether it is a strong logo, striking headline, or eye-popping colours, design is one of the most important aspects of ads. It is no wonder that in today’s advertising climate, where the competition is getting fiercer and […]
Remember that time you decided to run a marathon, didn’t train, rocked up and nailed it? Or that time you bought a guitar and within 10 minutes you were knocking out killer riffs and writing songs despite never having played before? Thought not. Digital marketing, Search Engine Optimization and web based lead generation are a […]
Its been a long time coming but we are finally starting to see irrevocable evidence that traditional media is being completely and irreversibly disrupted by digital media in Kenya. This trend is only going to gather momentum in the next few years as media consumption moves to digital channels in more or less a permanent […]
Facebook is on a roll in Kenya! The great thing about Facebook is that using their digital campaign planning dashboard you can get accurate insights on how many users you can reach using various targeting parameters. Facebook also freely shares their numbers unlike many other major social media platforms like Twitter and YouTube. Therefore, in January […]
If you’ve made the decision to move forward with a custom logo design for your business or organization, then you’ve come to the right place. Sumy Designs can create a logo that will set you apart from your competition. A logo takes time and effort to create, but a well-designed logo will give your business […]
Not surprisingly, I have a lot of opinions on this. I have a lot of opinions on many websites in general. So let me start with this – you should update your website often. But let me break it down a little further. We are no longer in an era of “set it and forget […]
If you don’t have a strategy, or maybe you want to review which business issues are important to include within a strategic review, we’ve set out the 10 most common problems, that in our experience arise if you don’t have a strategy. 10 reasons why you may need a digital channel strategy? 1. You’re directionless […]
Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. Put more simply, SEO will allow you to […]